Alpha Beta Pie is the alt-sorority you’ve been waiting for. Because we don’t all fit in all the time. Some of us didn’t even go to college, some of us did things our parents didn’t approve of (like getting knocked up by a gangsta – oy vey), and some of us are just allergic to basic mean-girl shit. So we started a movement for all the women who just don’t give a fuck (excuse our french) – and yes, we can say that, because did we mention we’re Canadian?! I think what we’re trying to say, is that Alpha Beta Pie is a women’s lifestyle blog, dedicated to the sorority gal in everyone just too badass for the pledge class. Pie is a sexy, sweet and savoury treat… so have a slice of the Pie life!
My name is Julia Bailey Fenton (but you can call me Jewlz) and I founded Alpha Beta Pie. I’m also a lefty, a moonchild, and a proud mommy of two boys. After doing my undergrad degree in psychology, art history, and cinema studies at the University of Toronto, I drove off into the sunset to study filmmaking at USC in Los Angeles. I’ve since collaborated on a diverse range of projects, from marketing local businesses, to directing music videos for international recording artists, to web design and digital content creation. I have over a decade of experience as a brand ambassador, and I’ve appeared in print, broadcast and online, for notable brands such as Fisher Price, The Bay, and Club Monaco.
Once upon a time, I met my amazing friend Erin Nicole Davis when we joined the same sorority at U of T (and we may have played hooky together at least a few times). Erin then went on to obtain her post-graduate certificate in public relations from Humber College. By day, she’s a freelance journalist, actress, and avid daydreamer, and by night she’s gracing the red carpet covering Toronto’s most coveted events. Needless to say, Erin and I joined forces to form Alpha Beta Pie, and the rest is history.